BrandCastle App has been built from the best of the breeds of web and mobile app technology, our solution integrates several players in the manufacturing and distribution value chain in order to grow the gross merchandise value in Africa’s modern and general trade.

BrandCastle solution is utilised by fast-moving consumer goods manufacturers, distributors, marketing agencies to monitor and hone every stage of the demand and supply chain execution process, from demand fulfilment to delivery optimisation to sales influencing and management.

Our web and mobile app platform focuses on two critical operational aspects i.e. SFE (Sales force effectiveness) and RED (Right Execution daily). This solution is structured to enhance operational execution by creating visibility around Sales Force Effectiveness and Right Execution Daily which makes it possible for the various teams to win every day in the market place and tracks metrics that really matter.