The exchanging of gifts is one of the core aspects of the modern Christmas celebration, making it the most profitable time of year for retailers and businesses throughout the world. On Christmas, people exchange gifts based on the Christian tradition associated with Saint Nicholas, and the gifts of gold, frankincense, and myrrh which were given to the baby Jesus by the Magi. The practice of gift giving in the Roman celebration of Saturnalia may have influenced Christian Christian customs, but on the other hand the Christian "core dogma of the Incarnation, however, solidly established the giving and receiving of gifts as the structural principle of that recurrent yet unique event", because it was the Biblical Magi, "together with all their fellow men, who received the gift of God through man's renewed participation in the divine life.