Estée Lauder, a leader in the luxury cosmetics sector, hired SPOT to improve the performance of its team of beauty consultants at points of sale, increasing the quality and efficiency in the execution of display and promotion strategies. To enhance this operation, SPOT developed S3 — an exclusive and customized application that allows consultants to record detailed information about the execution, presentation of products and promotional actions. With an intuitive interface and advanced features, S3 facilitates the monitoring of activities in the field, promotes more agile communication and offers valuable data for strategic decisions.