About Us Sri AUM Jewellery is a dream project of Mr. Arjun Duraiswamy who inaugurated this showroom.
His passion for the designs made him to experiment with trendy jewels. He inherited the jewellery
business from his fathers’ Mr. Duraiswamy and Mr. R. Raja. Under the 15-years of tutelage with his
fathers gave him experience, confidence and knowledge to start his illustrious journey in the trade.
Soon, he deeply studied customers’ expectation and prevailing market trend & understood the fundamentals
of this business. He started this venture with the blessings and wishes from his family members. The
shop is named to sound similar to his beloved daughter’s name, Aumprana. Filled with trendy design items
and variety of choices to choose, Sri Aum Jewellery will always be a most sought after destination for
the people who have a fascination for excellent designer jewels.

The spirited team of Sri AUM Jewellery will always treat the customers like a king and work tirelessly
to satisfy their needs. We understand the importance of giving rigorous training to all our staff. They
get a training to understand the necessary details like types of ornaments, carat details, pricings,
hallmark information, different schemes, gift wrapping, managing the cash counter, crowd management,
billing procedures and interacting with all kinds of customers without any bias etc. Most importantly,
they’ll get the training on how to treat the customers with utmost respect. Our philosophy is that the
staff also very important parts of our business like our valuable customers. And without the help of the
sincere staff, we won’t get enough customers. So, we will take care of their needs. In turn, they’ll
deliver their best. From the moment, the customers enter our premises to the minute they leave our
place; they’ll be treated like a king. And that’s the sole reason; we are getting the repeated
customers. Keeping the customers’ needs at the forefront with the help of our skilled staff, our journey
continues to scale a few more peaks.