Whether you’re launching a startup, expanding an existing firm, or initiating an internal project, you need a business plan to help you sell your ideas, guide decisions, and manage growth.

What you will learn in this topic:

- Prepare to create a business plan

- Introduce your organization, its people, and its objectives within a business plan

- Indicate the opportunity and competitive differentiators within a business plan

- Define your approach to marketing and operations within a business plan

- Show your current financial status and projected results within a business plan