Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Introduction
History
New non-linear marketing approach
Use in the digital era
Brand awareness
Ease of access
Competitive advantage
Effectiveness
Developments and strategies
Ineffective forms of digital marketing
Prioritizing clicks
Balancing search and display
Channels
Self-regulation
Strategy
Planning
Stages of planning
Understanding the Market
Conclusion