Street litter is a problem. Awareness and behavior in dealing with waste is a challenge for years, especially among young people. On and around schools, supermarkets, stations and routes to run these places, there are often a nuisance by zwerfval. Youngsters do not realize the consequences of their behavior as the careless disposal of waste on the streets or in their immediate vicinity.

Let's change that! We still assume a negative message. Discard bad. Why do we turn this around and say we "throw away is fun!" In a spectacle and media society we crave for constant feedback. Games and interactive experiences are everywhere. Why does the temptation to buy something, but do not use the same seduction technique to throw anything away in the appropriate place? That is exactly what CANNY!

Why Game? Our own research among students shows that 98% sometimes play games. CANNY is a cross-media experience where interaction is entered at different times unlike previous games and campaigns. Physical and relive standard bin to mobile game.

Visit http://www.agarbagegame.nl/ for more information.