EMARGENCY.COM will operate on the Online to Offline business model, which means it will connect with local retailers and deliver goods to customers by procuring them from the nearest store located in the customer’s vicinity. This model is unlike the warehouse model used by Grofers and Amazon Now.
The company aims at correcting the unorganized retail sector, benefiting local shopkeepers whose businesses were being adversely affected due to competitive pricing and warehousing strategies of other online retail stores. In addition to increased sales and margins, these shopkeepers will be equipped with points of sale (PoS) terminals, integrated billing applications, GST compliance, thereby easing taxation and also upskilling them in inventory management and supply chain management.