In these demanding times, CRM has become a complex operation that needs unprecedented levels of commitment from an organization. A keen and perceptive understanding of the customer and the processes, constant and diligent monitoring of every aspect of customer related activity and quick, efficient response have become crucial not just for success, but for survival itself. A poorly prepared or under equipped organization will find it impossible to compete, eventually losing ground, and customers, to competition.

For a company with a large number of partners distributed over a wide geographic spread, the task is critical but difficult - manual or archaic methodology just isn't up to it.