Kantar IBOPE Media, a leading research media in Latin America, is part of Kantar Media, a global leader in intelligence, providing customers with important information for decision-making on all issues related to measurement, monitoring and media planning.

The company combines global knowledge and technological excellence of Kantar Media - present in over 60 countries - with more than 70 years of experience and tradition of IBOPE Media in the Latin American market. From this union the company is positioned as the world's largest company in television audience measurement in terms of operations - present in about 50 markets.

The value proposition of the brand - Powering Informed Decisions - reinforces exactly the commitment of the company to provide accurate and relevant information on consumption, performance and media investment to help more than 400 customers - media, advertising agencies and advertisers - in making investment decisions related to media and empowerment of the final result.

Supported on three pillars: estimation, qualification and efficiency, Kantar Media IBOPE delivery to market data and analysis from the planning stage to measuring campaign results and actions. For this, the company continually invests to offer a portfolio of dynamic solutions and constant innovation.
Kantar IBOPE Media has approximately 3,500 employees and operates in 17 Latin American countries.