Weekend is a social networking application between users and businesses, small and medium business units.
By the end of the week, users can find real reputable business units, not worried about virtualisation on cyberspace. Also through it, the business really comes closer to the user, and has a healthy competitive environment.
Users are engaged in a long and exciting game as well as competing as other gaming applications. The difference is that the way you play is the person you are, the way you live and work.