The eMPOWER loyalty program stands for empowerment. Its purpose is to enrich and facilitate our growth, while further empowering our existing relationships with our channel partners. You are a valued partner and an integral part of our business. We know you share a passion for excellence and an insatiable appetite for growth. Without your unyielding support and dedication, we couldn't deliver the best products to millions of Indians and ensure the best total customer experience, time and again.