For benchmarking purposes, the application provides information about the dynamics of activity on selected public sites. As a result, audiences' engagement under different public pages can be compared. The app can compare benchmarks based on all comments or predefined groups of comments. This allows users to understand changes over time in audience activities.

Reports generated by the app show aggregated data that is not associated with any personal information. Based on the statistics presented, it is possible to analyze activity in terms of relative dynamics only. This helps to identify trends and patterns but does not provide any insight into individual behaviors. As such, the data is anonymized, and the privacy of users is protected.

No information about the user or his activities is collected by the app. The app is designed to be completely anonymous and secure, so no personal information is collected or stored.
As a result of manual analysis by ABTPulse's qualitative research team, the app may occasionally display warnings about disinformation.