Typical mobile apps have a lot of different functions from registration to terms and conditions. But we don’t need to talk about all these functions in the app description. It’s enough to point out just a few core features and one killer feature. The killer feature is your value proposition. It can also be your competitive advantage or positioning of your product on the market.

If you position your app as the best notebook, for example, then you should focus on taking notes. If your app can find cheap tours, you should highlight this in your app description.