In the heart of Switzerland, where hospitality was born, TruZt AG envisioned a solution to streamline the guest experience for both industry and guests. The-Guest Club emerged as a response to the repetitive task of filling out preferences at different hotels and the desire for smooth and consistent personalized services. No longer do travelers need to download multiple apps or settle for standard amenities, The-Guest Club offers a seamless digital platform where hospitality and travel preferences are stored and shared effortlessly.

For hotels, The-Guest Club provides opportunities to offer personalized guest experiences. By gaining access to detailed guest profiles, hotels, restaurants, spas and other services, the industry can deliver bespoke services tailored to individual preferences, enhancing guest satisfaction and loyalty. In addition, by adhering to The-Guest Club, the industry will benefit from streamlined operations, enabling the teams to focus on what matters most—creating memorable, high-quality experiences.

As members of an elite community of luxury travellers, guests can create comprehensive profiles for themselves, family members and pets that capture their individual preferences for room amenities, dining choices, spa treatments, and more. By sharing these profiles with participating service providers, such as hotels, restaurants, and spas, guests can ensure their needs are considered without the hassle of repetitive form-filling, back-and-forth email communication, or downloading several apps.