EARTHNIQ is a brand that originates from the Master, ‘Shimizu Asuka’ who has spent her lifetime study- ing skin mechanisms at a laboratory in Tokyo to resolve the fundamental issues of the city women’s irreg- ular lifestyle, aging that occurs due to pollution in our daily life and skin troubles caused by stress. To find the right answer to this dilemma, she has been roaming around many wonderful pristine areas searching for rare plants and has added to her own skills to recreate as the crystallization of aesthetics.
The upper circle means the ‘clean earth’ that EARTHNIQ is aiming for and the bottom is after the ‘Q’ shape from technique and botanique. This includes EARTNIQ’s brand philosophy to create a clean earth with our own original technique which is based on nature and derived from botanics.