Coffee is amazing. We love. But taste and aroma are just a part of the whole experience. We knew something was missing. Something that matches the purity of the coffee. We found it on the other side of the world. There was everything we were looking for. Simplicity, minimalism and the constant search for perfection. Inspired by everything we saw there, The Coffee was created. An urban coffee with the best Brazilian grain combined with the purity and perfectionism of Japan. Grab and go. Simple.