Ibotta is a free mobile coupon and cash-back shopping app for most iOS and Android devices. With Ibotta, shoppers have the opportunity to earn cash back on select products by performing easy tasks, purchasing the product, then providing proof of purchase.

What gives Ibotta an edge in building its popularity among couponers is that the savings gleaned via the app are in addition to the other saving strategies shoppers use, such as redeeming coupons, rewards programs, coupon stacking and matching, rebates and other money-saving apps. This makes it an important inclusion in any couponer's toolbox for savings.