Hyun-Mall Lee introduces Lee Hyun Apparel's clothing brands BEEN, BLUETAIL, and SWITCH123.
It is a shopping mall selling products.
BEEN pursues the LIFE STYLE proposal aiming for nature and comfort, expressing EUROPEAN sophistication and AMERICAN healthy natural beauty.

BLUETAIL means lizard, a symbol of good luck.
Characterize five strong lizards to create a new future
A brand that creates a story for writing LEGEND.
Casual brand with EUROPEAN sensibility, rebellious charm and urban flexibility
Create a new story with street sensibility and trendy styling.