Nearly three-quarters of population globally use social media—making it a critical part of any business strategy.

Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet.

Getting started with social doesn’t have to be scary or expensive. With these 10 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales.