Inspired by the English and their stiff-upper-lipped attitude, we knew we wanted our shirts to be of a certain calibre, with one aspect remaining common throughout - the collar. Whether it be a button down collar or a mandarin collar, the collar defines the shirt and the shirt defines the man. We decided to go further and refine what defines him. We want to give ourselves a straightforward name that related to our mission, and nothing could be more fitting than 'The Stiff Collar'.