Aveda Corporation manufactures hair, skin, perfume, makeup and lifestyle products. Aside from selling these products, also trains students in esthiology and cosmetology through established Institutes. Customer gave positive reviews about Aveda Corporation because of the affordable prices of quality products.

Aveda sells many kinds of beauty products. When the items are developed, the staff takes strategic steps to help protect and preserve the environment. The company cares about the beauty of the world, which is why a large percentage of the profits that are generated from sales are used to help communities. This mission was created by Horst Rechelbacher; he is the company's founder and a pioneer in the field of holistic beauty. Today, the brand is still environmentally friendly. In order to increase awareness, the team hosts seminars to help farmers understand the benefits of organic agriculture.