What is cashback?
It means money back. In the specific case of Cashcard Social developed by Topcard, this "cash back" will be given whenever the user asks to register the amounts paid in accredited stores that have the "Cash Back Social" sticker.
It was developed exclusively for use by recognized entities in their municipalities, so that they can have a recurring income without having to ask often and generally from the same supporters of the entity.
In this project, everyone of all classes can help the institution of their choice by simply presenting their Social Cashback card whenever they make a payment for purchases made at accredited establishments.

Why would I as an entity hire this product?
Firstly because it is a product that will have no monthly fee for the entity. Second, because it is a system that will enable a recurring income for the entity. And we can also mention that, once implemented, its maintenance is minimal compared to the amounts that will be received monthly.

Is it worth the entity to invest in this product?
Of course yes. As explained above, there is no monthly fee. The initial cost, which we call layette, may be sponsored by one or more companies in the municipality. This material for dissemination to merchants (accredited) and people who will help (users) is the investment for the financial return to become permanent.

Why would I shopkeeper accept this card?
Acceptance of the card by the (accredited) merchant is not required. Only those shopkeepers who find it interesting to maintain permanent contact with the users of the Cashback Social cards who are engaged in helping a particular entity will join.
However, these users will give purchase preference over time to merchants who accept their cashback card for purchase registration. And this will happen for two reasons:
The first will not be so much for the entity, oddly enough, but because it has part of the granted discounts returned as credits on your card. This way, the more establishments are accredited to the system, the more credit card users can have.
The second reason is undoubtedly the "socially responsible" issue, where users will realize that a particular store (company) allocates part of its profits to help the entity that the user has affinity for and uses the card to help her as well.