Enter the Augmented Reality Experience to explore the fully connected SAP Arena and discover first-hand how SAP applies advanced technologies to enable best practice business processes.


The multipurpose SAP Arena acts as an innovative testing ground for SAP fan engagement technology and solutions, gathering real- time insights that can help to optimize processes to be more resilient, more profitable and more sustainable. What’s more, SAP intelligent enterprises make it possible to act on customer, partner and employee sentiment, helping to control spend, increase efficiency, make confident decisions and drive continuous innovation.


Start today and explore how SAP solutions and technologies enable the SAP Arena to deliver the trusted products, services and experiences its fans and customers need.