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Unsplash allows photographers to upload photos to its website, which are then curated by a team of photo editors.

The permissive copyright terms on its photos have led to Unsplash becoming one of the largest photography suppliers on the internet,[7] with its members’ photos frequently appearing on articles. Nevertheless, their decision to stop using a creative commons "zero" licence in 2017 attracted criticism, as it took around 200,000 images out of the commons.

The Unsplash licence is incompatible with creative commons licences, preventing use on sites like Wikipedia.

As from 18 February 2018 Unsplash changed their license terms to restrict the sale of photos without first updating, modifying, or otherwise incorporating new creative elements into the photos, prohibiting selling unaltered copies, including selling the photos as prints or printed on physical goods.[8]

On December 2019, Unsplash for Brands was launched, where advertisers can share branded images on Unsplash.