Urdu Columns is the largest and widest read newspaper of Khyber Pakhtunkhwa as certified by ABC, published simultaneously from Peshawar daily. The latest circulation figures of Urdu Columns Peshawar duly authenticated by ABC certify it to be the largest publication of KPK. Urdu Columns is the only major daily of Khyber Pakhtunkhwa owned by a professional Journalist.

Urdu Columns by novelty and variety of its contents caters to the needs and requirements of all segments of society and all age groups particularly the youth, teaching community, business circles of the province and intellectuals. The newspaper regularly carries in its daily editions special sections covering sports, showbiz, dot.com IT, health, Trade & Commerce besides extensive coverage of districts news from throughout Khyber Pakhtunkhwa, interviews of renowned persons from different walks of life, survey reports and features on social problems.

Urdu Columns fortunately has the honor of having a strong team of eminent journalists, writers, columnists and contributors, giving it an edge over contemporary newspapers published from the provincial metropolis. The views expressed in its editorials, articles, columns are keenly read and promptly responded by the concerned quarters including the high-ups of the federal and provincial government, and are reflected in the policies of the government.