Every dollar you spend is a vote for the society you want. Spend wisely! So-Just is a grassroots movement. Our goal; to provide an App platform with user reviews that really matter (how fair, equal, and respectful a business treats its customers and employees). Any form of prejudice, mistreatment, or lack of access will be captured in a data form and tracked over time.

As more people, just like you, do their part and share their experiences in reviews, our communities will know which businesses to support with our dollars. At a glance, the So-Just business profiles will show how many total user reviews have reported discrimination related to racism, sexism, LGBTQ, gender identity, religion, immigration status, wage theft, ageism, or sizeism. The profiles will also capture how many user reviews have highlighted positive attributes such as community leadership, non-profit, minority owned, fair wages, and friendly service.

Now we need your help! As a grassroots movement, we are entirely community driven. We need YOU to share your story, write reviews, and share with your loved ones. Together, we can hold businesses accountable for the value and fairness they bring to our communities. Let’s get to work!