The Smartwool Insider App is exclusively for employees of SmartWool retail partners. Users must have an access code to activate and access the app. The content within the app is an “Insiders” look into the SmartWool brand, heritage, products and culture; and is a fun and educational way to regularly interact with the company. The app features a Newsfeed with regular updates from the company, a video library, quizzes and feedback interactions, tech sheets and infographics, challenges and contests; and direct chat access to the SmartWool Field service Rep assigned to their territory.

The SmartWool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes SmartWool different. For over 20 years, we’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.