The English translation of Sanrio is Sanrio, which owns the familiar cultural brands HelloKitty, MYMELODY, LITTLE TWIN STARS, etc. Based on the business philosophy of conveying true feelings through gifts, Sanrio is committed to the great cause of enriching interpersonal communication, giving gifts a new meaning-gifts are not only used to express respect, trust, and friendship for others, but also can be used to communicate with one's inner world. bridge of communication. While helping people pursue happiness, seek mutual understanding, and establish good friendship with each other, Sanrio also provides people with spiritual leisure and satisfaction.