Welcome to the world of Love Is...—an app that brings to life the touching story of Kimberly Irwin (Kim Casali), creator of the iconic Love Is bubble gum inserts! Embark on a romantic journey where every detail—from shy love notes to a global phenomenon—is revealed through interactive stories, animations, and bubble gum collections.
What awaits you?
The love story of Kim and Roberto: Discover how Kim, born in Auckland, New Zealand, met Roberto Casali in Los Angeles and began drawing tender cartoons hidden under his pillow or in his jacket pocket. These drawings became the beginning of Love Is—first as personal notes, then as comics in the Los Angeles Times, and finally as beloved bubble gum inserts.

Interactive experience: Listen to audio stories about Kim's life. Complete mini-quests and unlock story stages by browsing bubble gum collections. Learn English with sweet phrases in Love Is inserts.

The first collection of Love Is inserts: Immerse yourself in the first series of the legendary Love Is inserts, with Russian and English voiceovers. Each phrase is a piece of romance, inspired by Kim's real-life story. (More collections coming soon!)

Romantic design: Pastel colors and subtle animations create an atmosphere of love and warmth.

Why download?

This isn't just an app—it's a journey into the heart of Love Is, where each insert tells a love story that began with a single shy note. Immerse yourself in the world of Kimberly Irwin, uncover her story step by step, and be inspired by the romance that captivated millions.

Future updates: The first collection of Love Is inserts is available in the current version. The remaining six collections and the ability to unlock them will be added in future updates. Data and images based on loveiscartoon.com.

Join the love story that changed the world!