content offer is essentially when you invite your users to download or get access to a free piece of content in exchange for them giving you their details, so you can gain some insight on who your users might be, as well as receive their email address so you can nurture them into making a purchase.Sell offers are the mechanism that allows data suppliers to create their selling rules. Sell offers typically act as a container to represent a single data monetization strategy. An organization may have multiple data types & strategies that would be set up using separate offers.