D'Amelio has frequently been referred to in the media as TikTok's biggest star.[4][3][11][69][70] Taylor Lorenz of The New York Times called D'Amelio the "reigning queen" of TikTok.[71] Trey Taylor of The Face called her and her sister Dixie the "CEOs of TikTok".[72] In an article for The Washington Post, Travis M. Andrews called her "[TikTok's] undisputed ruler". Cassidy George of The New Yorker called her the "face of TikTok".[15] Much of her appeal has been attributed to her content being seen as relatable[13][17] and authentic.[11][72] Marc Faddoul, an artificial intelligence researcher at the University of California, Berkeley, credited her status as a "median user" and a "safe recommendation choice that can generate engagement across the board" as reasons for her fame.