A unique aspect of this app is that it shows different types of businesses and companies that provide services.

It’s a risky move, but one that could pay off, especially for smaller, unknown brands, as knowing your app’s name might not make much of a difference to users. Instead, the minimal information is used to communicate the business’s value via a user testimonial.

This user testimonial is cleverly worded, detailing the business’s value, while also highlighting a powerful review from a real user to encourage app installs.

What works well:

Effective audience targeting – this app shows businesses and companies that are found in your area
it targets business and online business

Includes a user testimonial to serve as a powerful endorsement while also detailing the app’s main benefit.

Sacrifices app name to highlight value. This strategy won’t work for everyone, and might negatively impact brand recall, but for small apps where value proposition is more important and their brand name is relatively unknown, this could be an effective strategy.

Native placement allows the ad to fit with the design of the app without interrupting the user experience.