Conceptualized and designed from the ground up by a close circle of inspirational individuals with roots in the Dominican Republic, Korea, and Mexico.

Magnus and Alpha, meaning "great" and "dominant" in Latin, these words signify the brands mission to inspire great dominance in self-identity and to ignite confidence in the luxury of being a "Product Of An Immigrant" (POAI). Magnus Alpha designs and produces luxury goods as a metaphor to reflect the quality made possible by immigrants.