Wheeels was founded by Rory McDaniel. The funny thing is before this app creation process Mr. McDaniel knew nothing about anything tech-related. Wheeels is a newly established corporation formed to provide competition in the rideshare space. With some relatively unique perspective on what such service would need to be qualified as competition to say Uber or Lyft, he found that he could actually even think to compete based on a desire to give excellent service to the community he's been apart of almost all of his life.