Most of our quality time is spent on the internet, or technology-enabled apps and sites. We have come to the point in industrialization where almost the entire world uses internet and related technicalities to attend to their work-related necessities and personal needs. For example, it can be used for educational purposes, deliveries like home-cooked food, textiles, wholesale and retail, organic vegetables and fruits, personal care items, and as well as for procuring taxi facilities,. Additionally, hotel room booking, air ticket booking, bus ticket booking, and even real estate sales can be done via internet. As of now, office meetings are also conducted online, professionals having shifted to working from home

It is a strong marker of the convenience that it offers with a wide range of activities enabled via internet. We have observed that there are several reasons why people move towards online activity. Different groups of people in the society use the internet facilities extensively for various reasons that are unique to them. Some groups of people carry out their daily transactions and activities through the internet for their own safety and protection. Some choose use internet since it almost always reduces an additional cost. Some use internet to reduce the effort invested in attending to a necessity. Business owners and consumer groups use internet extensively to identify competitive markets in the ever-evolving business world and to keep abreast of market trends. One of the unique reasons for this is the opportunity to save time while doing their work through the internet.

We decided to introduce a new software/app called "WWA" to give more value to human time and strengthen their economy. "WWA" is the latest software/app that builds a good relationship between the Sri Lankan business community and the consumer community. Through this software/app, both parties will be able to create a user account and the business owner will be able to promote their business through their advertising activities and consumer will be able to explore the multitudes of product and service offerings at one centralized place.