The Affinity App replaces internal emailing, shared drives, and intranets with a more intuitive, all-in-one communications app accessible via desktop and mobile. Users join a loop or room dedicated to a specific project or job function, start conversations, and create or consume valuable working knowledge. By creating more structure around messaging, the Affinity App simplifies best practice and information sharing, reduces redundant transactional messaging, and fosters a unique team culture that promotes productivity and teamwork.