The Market Research+ (MR+) app is a platform that enables users to participate in innovative types of studies, allowing participants to share their TV and online media consumption habits. The information collected in this research will inform marketing and product development decisions for top global brands. All research activities align with ethical standards set by the Council of American Survey Research Organizations (CASRO), ensuring high data accuracy and protection. The MR+ App is currently invite-based, meaning only users who have been sent an invite code will be able to participate.