LZ Freshness Strategy Day: Creating added value in retail
March 7, 2023
What purchasing decisions do customers dare when they are out and about in the supermarket? How much has high inflation changed our consumer behavior and what are the consequences for the food trade? To what extent is the e-food boom influencing the market and what does the future of freshness look like? We want to ask ourselves these challenging questions this year and provide you with well-founded answers from the point of view of retailers, manufacturers and logistics. Join us the evening before to get in the mood for a reunion in the Frankfurt freshness paradise in a relaxed atmosphere.
The topics 2023:
- Pricing & preferences in inflationary times: Which quality class consumers prefer and when they have to weigh it up.
- Fresh logistics: These economic challenges need to be dealt with urgently.
- Fresh Ready To Eat: Snacks, lunch & first-class take-away meals for conscious customers.
- Online vs. Store: What is particularly important when the e-food sector prevails.