EHI Retail Design Conference 2019

Access to experiences is often more important today than material possession. The trade must therefore itself become a place of experience and service, a place of enjoyment and inspiration.

With new, strong concepts and a good story, the targeted technical support at the POS, which gives the teams on site more time for consultation and active sales, and the right target audience approach: what especially Millennials and the Generation Z, which rely heavily on visuals and for which each product is just a click away? Answers to this at the EHI Retail Design Conference 2019!