Varalakshmi Puja day is one of the significant days to worship the goddess of wealth and prosperity. Varalakshmi, who is the consort of Lord Vishnu, is one of the forms of Goddess Mahalakshmi. Varalakshmi was incarnated from the milky ocean, popularly known as Kshir Sagar. She is described as having the complexion of milky ocean and adorns similar color clothes.

It is believed that the Varalakshmi form of the goddess bestows boons and fulfills all desires of her devotees. Hence this form of the goddess is known as Vara + Lakshmi i.e. Goddess Lakshmi who bestows boons.

About Varalakshmi Vrat
The Varalakshmi fasting is observed on the last Friday during Shravana Shukla Paksha and falls just few days ahead of Rakhi and Shravana Purnima.

Varalakshmi Vrat is suggested not only for women but also for men. However, in Andhra, Telangana and Maharashtra regions, Varalakshmi fasting in mainly performed by married women only. The Varalakshmi fasting is performed with the desire of worldly pleasures and it includes children, spouse, luxury and all sorts of earthly pleasures.

Varalakshmi Vratam is very popular fasting and Puja day in Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Maharashtra. In these states, Varalakshmi Puja is performed mostly by married women for the well-being of husband and the other family members. It is believed that worshipping Goddess Vara-Lakshmi on this day is equivalent to worshipping Ashtalakshmi i.e. the eight Goddesses of Wealth (Sri), Earth (Bhu), Learning (Saraswati), Love (Priti), Fame (Kirti), Peace (Shanti), Pleasure (Tushti) and Strength (Pushti).