The concept is aimed at companies and shops in selected areas that want to increase sales, create a unity in the trade life and, by common visibility, to motivate customers to support locally.

The value check book is designed like a traditional check book and contains unique value checks which can be used in the companies and shops that have chosen to join the campaign, as an alternative to traditional marketing.

The booklets are distributed directly from the participating stores to the individual consumer. The booklets are not personal and therefore just a single booklet can create many happy customers.