Vidcom is Denmark's largest supplier of In-Store-Video promotion. The concept involves the sale of affordable non-food products (FMCG) in larger retail stores and warehouses by simultaneously showing short informative video spots from small LED screens that are set up in the stores as an integrated part of the merchandise display.

The product range spans many different categories and is made up of smart and useful quality products, different from the store shelves. The focus is on the constant provision of new, interesting and up-to-date products.