WOW has been catering to millions of low and moderate-income Indians by providing them with a cash-in point to convert their cash to digital and make payments for an array of wow services. We operate online as well as offline a B2B & C2C model, where we partner with neighborhood retail stores and independent business owners (IBO) agents network who can offer Assisted Digital Financial Services like Aadhaar ATM, SMS Payment, Shopping, Utility Payment, Entertainments, Recharge, Tours, Hotels, Travel, Mutual Funds & Insurance, Money Transfer, Hyper Online Services and payment services like Bharat QR and UPI using the wow App.