Focuses language (promotion) - a set of speech strategies for rapid changes in beliefs, estimates and human sight. It used in communication, consultation, business, sales, conflicts, personal life, wherever you want to change the view of the situation.
Just think - to change opinion just using phrases inserted into the conversation. But at the same time, the model itself raskrutok was invented 20 years ago by Robert Dilts, and remained in the form of 14 patterns.