Alukkas’s story started about 50 years back in Thrissur, The cultural capital of Kerala. Probably the cultural competence of Thrissur has also made the town very rich in the tradition of jewellery. Without a doubt today Thrissur is one of the most important places for jewellery manufacturing in the country. Way back in1960, for A. J. Varghese, the founder, a salesman himself, a shop of his own was a dream come true. His experience as a salesman helped him immensely in the retailing business, for he knew THE CUSTOMER’ very well. His dreams to do some business took off but his was not a tall ambition, his aim was to do business by the best practices followed in the field and work hard to be the BEST.