The objective of the platform is to automate the administration of the Gambia Chamber of Commerce and Industry – GCCI trade fair as well as the automation of the membership application process, membership management and its reporting functions. Currently, there are systems in place for some of the processes, but they are not fit for purpose. For other processes, systems are non-existent, or paper is still being used. The GCCI staff, exhibitors at the GCCI trade fair, and participants attending the trade fair are the beneficiaries of the finished products.