Kawaii is a sign of cuteness in Japanese pop culture. Kawaii has become a prominent trend in Japanese pop culture in entertainment, clothing, food, toys, personal appearance, behavior, and demeanor.

Although it is typically a female-dominated fashion, some men accompany the kawaii trend. Some male models transform themselves into women, especially kawaii women, by wearing wigs, false eyelashes, makeup, and kawaii women's clothes. This is predominantly seen in male entertainers such as Torideta-san, a DJ who transforms himself into a kawaii woman working in a nightclub.

Japanese pop stars and actors like SMAP's Takuya Kimura often have longer hair than women. Men are also frequently reported to be keen on a neotenic look. While it doesn't quite fit the exact specifications of what cute means to women, men are certainly influenced by the same societal customs – to be attractive in a certain way that society finds acceptable. In this way, both Japanese men and women somehow fit Kawaii's expectations.

Please choose your desired kawaii wallpaper and set it as a lock screen or home screen to give your phone an outstanding appearance.

We are grateful for your great support and always welcome your feedback about our wallpapers.