"Everything matters"...This is the ultimate expression of the austere and pragmatic art served by today's popular modernists, who preach that everything matters, nothing should be overlooked, the smallest detail counts...

In The Heads, "everything matters" finds the ultimate representation in the scissors of Giorgos Ioannidis and in the experienced hands of his collaborators.

Here, every woman's right to feel sexy becomes a possibility and every word, look, shyness, insecurity, smile, conveys their own  distinct message. Without necessarily eccentricities and radical changes, which express nothing more than a desperate attempt to renew, in The Heads the renewal comes through the details and from the perception of what the person in front of us really needs.

As in any form of art, here too the result cannot be rationalized, analyzed and "imposed"…. It is simply experienced through all these small elements - conscious and unconscious - that make it up.

The difference with The Heads' "art" is that this very effect does not stand still, but every time it varies, alternates, changes form...

Leonardo Da Vinci once said that you never finish a work of art, you just abandon it. Paraphrasing his words, here at The Heads we believe that you never finish a work of art, you just evolve it...