A Cor da Vida FM 102.9 radio has been on the market for over 15 years. It is an interdenominational, differentiated communication station, with innovative programming that attracts audiences from different classes, creeds and races. Developing actions that promote the culture of PAZ, including sporting and cultural events of a socio-educational nature promoted by the broadcaster. Thus, obtaining partnerships with large companies and solid brands that have A COR DA VIDA FM as an important communication channel, consequently, a business expander.